sammistarrdust: mctranscendent: thedailywhat: That’s Racist? of the Day: Is this Nivea ad racist? Good’s associate editor Nona Willis Aronowitz thinks so. Noting that none of the other ads in Nivea’s “look like you give a damn” campaign sport the tagline “re-civilize yourself,” Aronowitz says: “The message couldn’t be clearer: natural hair on a black man isn’t a style preference or a nod to afrocentrism—it’s straight-up uncivilized.” Roots drummer Questlove took the ad more personally, accusing Nivea of targeting him directly. “Lotion with a 38 yr old atlanta strippers name really wants my head off,” Questo tweeted. “uncivilized?” He then took to Facebook to elaborate:  as a dude who uses alot of provocative imaging on his album covers. i got thick skin for shock art. but this Nivea ad is slowly making me angry. Lesson is: i (and people that look like “me”) do not look civilized. thing is im certain the creators of this ad weren’t even thinking about the bigger message they were sending out. What say you? [good / clutch.] The tagline is stupid no matter what but if they were going to use it, they should’ve used a white dude with caveman-like hair and beard. The connotations here are obvious and like ?uest said, I don’t even think they realized it. This is horrible. The ad was definitely made in poor taste.   
Pop-upView Separately

sammistarrdust:

mctranscendent:

thedailywhat:

That’s Racist? of the Day: Is this Nivea ad racist? Good’s associate editor Nona Willis Aronowitz thinks so.

Noting that none of the other ads in Nivea’s “look like you give a damn” campaign sport the tagline “re-civilize yourself,” Aronowitz says: “The message couldn’t be clearer: natural hair on a black man isn’t a style preference or a nod to afrocentrism—it’s straight-up uncivilized.”

Roots drummer Questlove took the ad more personally, accusing Nivea of targeting him directly. “Lotion with a 38 yr old atlanta strippers name really wants my head off,” Questo tweeted. “uncivilized?”

He then took to Facebook to elaborate: 

as a dude who uses alot of provocative imaging on his album covers. i got thick skin for shock art. but this Nivea ad is slowly making me angry. Lesson is: i (and people that look like “me”) do not look civilized. thing is im certain the creators of this ad weren’t even thinking about the bigger message they were sending out.

What say you?

[good / clutch.]

The tagline is stupid no matter what but if they were going to use it, they should’ve used a white dude with caveman-like hair and beard. The connotations here are obvious and like ?uest said, I don’t even think they realized it.

This is horrible.

The ad was definitely made in poor taste.   

Source: thedailywhat

725 Notes/ Hide

  1. theakasha reblogged this from tiltingbumblefuck
  2. medialiteracy12 reblogged this from notesonascandal
  3. spirit-born reblogged this from lindseyike
  4. thefallingtower reblogged this from theslayingofmedusa and added:
    Yes. This is racist. Also, I have a lot of respect for Questlove. If he has some comments to make, you better listen.
  5. theslayingofmedusa reblogged this from feministmedia
  6. rawritskendrick reblogged this from thedailywhat
  7. pedaltothemetalmylucktothetest reblogged this from weetziebird
  8. genscompliques reblogged this from goodreasonnews
  9. siedlce reblogged this from dimmitutto
  10. grethegrethegrethe reblogged this from dimmitutto
  11. janewi reblogged this from bluecheddar
  12. bluecheddar reblogged this from resheph and added:
    (Not buying Nivea again)
  13. resheph reblogged this from lesbianoutlaw
  14. bahamabucks reblogged this from b0ngripz and added:
    People like that ^^^, annoy me. You’re nit-picking, getting too into it. We all know that the point Nivea was trying to...
  15. weetziebird reblogged this from thedailywhat
  16. after-closing-time reblogged this from ftmark
  17. b0ngripz reblogged this from false-catalyst
  18. mkaybb reblogged this from bearwars
  19. alissamariet reblogged this from dimmitutto and added:
    I don’t know who this guy is, but uhhhhh, I have to agree with him. This ad and the message it sends seems very racist...
  20. bearwars reblogged this from dimmitutto
  21. dimmitutto reblogged this from mopinks
  22. false-catalyst reblogged this from juicy-r and added:
    Wow. This ad is actually being published? I, as a black female, am very offended at this ad. To say that natural hair is...
  23. juicy-r reblogged this from thedailywhat
  24. luvlivelife reblogged this from sammistarrdust and added:
    The ad was definitely made in poor taste.
  25. 3dboyfriend reblogged this from mopinks
  26. sammistarrdust reblogged this from mctranscendent and added:
    This is horrible.
  27. mctranscendent reblogged this from thedailywhat and added:
    The tagline is stupid no matter what but if they were going to use it, they should’ve used
  28. mopinks reblogged this from thedailywhat and added:
    cool dude who knows what he’s talking about
  29. schala reblogged this from stfuhatemongers
  30. luanangpangalan reblogged this from doodlesngclefs
  31. vibeasia reblogged this from notesonascandal
  32. satyrbuddy said: Its a clean shaven dude tossing off his old image of being ragged and dirty. How the fuck is this racist? Make it someone of any other ethnic. Still offensive? No? Then its not racist.
  33. ghostnate reblogged this from ftmark
  34. aaliciaad said: I think it’s racist to acknowledge that it may be racist. How about that?
  35. vogine reblogged this from ftmark